Monday 1 July 2013

The Culture industry: The fratellis

The fratellis are a band that could be suggested to be against Adorno and Horkheimer. Although they are considered to be 'indie rock' they don't fit into the usual codes and convention of it.

Starting in 2005 on a independent label, and then moving to a major label in 2012 their music has not been affected by this change, which most bands have been. This goes against Adorno and Horkheimer 'lock and key theory'.

Considering that appearance is meant to be key in success, their looks, well aren't to everyones taste. The fratellis fame is therefore down to their music and not their looks, clearly. 
Their website is also very simple with no main image, we are instead presented with the title in large white letters. again, reiterating the point that their fame is not based on their looks. However, it is clear that the record label has had some impact on the website as they have a 'Brand New Fratellis Merchandise Now Available! Click Here to Buy' title at the top. This meaning that Adorno and Horkheimer could be right in saying that artist are used as a means to make money.


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