Matt Cardle, 2010 winner of the x factor, recorded a studio version of the song "Many of Horror" by Biffy Clyro. The song became the UK's christmas number one and since 2012 it has had over 1 million hits. Where Biffy Clyro only had 225,000. Fans of the band made an internet campaign to get the original "Many of Horror" re-entered into the charts. it hit its peak reaching number eight in the UK singles chart.
Matt Cardle had been quoted to say he did not want to change the song but to make it his own. However he changed the song completely (apart from the lyrics) making the song acoustic so he could play guitar and re-naming the song "When we Collide".
It could be said that this was a marketing scheme as the song before was consider to be for a more niche audience and not to the mainstream music taste. However it could be for the image of Matt Cardle or what the x factor have helped him to become.
This helped me decide on what would be good for an artist label, i decided independent would be a good one to do as i want to be able to make a independent label more recongisable and make the artist be know, so we thought we could twist this and do a cover of a mainstream song by an independent label and see if it sells just as well or even more.
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