History of music videos

1965: Bob Dylan Films (don't look back) seen to many people as a music video, combining music with lyrics.

1970's: The record industry discovers tv shows as a way to promote artists. They focus on producing short "promos" early music which start to replace the live performance of the artist on the tv stage.

1975: Bohemian Rhapsony, a ground breaking released by Queen marked the beginning of the video era. The video is considered one of the first to use advanced visual effect. 

Technical codes - cinematography.

• As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
• Camera movement angle and set distance.
• Camera movement to create a more dynamic feel to the stage performance.
• The close up does predominate, as in most tv partly because of the size of the screen and partly because of the desire to create a sense of intimacy for the viewer.   

 Fast cut montage - common in editing, not showing everything in shot.
 Often visual  effects (split screen).