Monday 30 September 2013

You Me at Six: Digipak analysis


The front of the digipak is plain, showing the words 'you me at six, sinners never sleep'. The cover matches the title of the album, showing a women holding a ID board. The person holding the ID board's face is not show, suggesting the band are more about the music then their. The theme of black and white runs throughout the digipak. The typography is white so it stands out.

The album comes with a DVD that is all about the band; who they are, how they got together and where they are today. This could be seen as a treat for the audience for buying the album. There is also individual pictures of the band, posing as if they were lining up to get there mugshot done in prison, still in the theme of the album but also seen as a treat.

The inside image shows a blacked out image of the band, showing only their figure. This relates back to our idea as we wanted to have a sundown, and only showing our figures, reiterating the point that the band are souly focused on their music and performance.

The fact that the album is based on prison could suggest the band are rebellious and that they don't obey the law. The colour scheme portrays the band as having lack of emotion and creates a grainy effect, like they live like rockstars.

The back of the digipack shows the same typography as the front, suggesting a houses theme between the two. The back offer usual codes and conventions of a normal back cover.

The picture on the outer part of the digipak shows their faces and represents them as being very serious meaning that they mean business and aren't messing around. In the photo the band are looking towards the camera which looks like they are interacting with the audience and makes them feel like the album is aimed toward them. The image is taken with very high contrast and uses low key light light this creates shadows and emphasis' the black and white.

The three interior panes of the digipak are covered by one photo. The criminal theme is continued, the image look as if it is a police desk covered in police information and evidence. The fingerprints shown in the inner part of the digipak would appeal to the fans as they are personal and would make the fans feel closer to the band.

Inside the digipak is a lyric book which is  conventional for this genre (Punk/rock). The photo is taken from a low angle suggesting they are inferior. The lyrics themselves are set out normally, just the text written again in white, nothing to make it more interesting.

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